Carl co-founded Waypoint Resources to provide
critical management support to hi-tech companies. Carl, an experienced
business consultant with over 30 years experience specializes
in assisting companies improve revenue generation through improvements
to their sales and marketing efforts. He works with both troubled
companies and growth companies to improve their top line.
Carl has extensive experience in both the product
and service sectors. Much of his experience has involved the marketing
of new technology to customers. He has also assisted companies
with identifying market opportunities and developing offerings
to capitalize on them, revitalizing sales and marketing programs
to increase sales volume and developing cost effective sales and
marketing programs to improve customer acquisition costs.
Carl headed the implementation of automated
teller machine networks at financial institutions beginning in
the mid-1970’s. He was Vice President of Marketing at Provident
Bank of Maryland in Baltimore, Maryland. He served as Vice President
of Marketing at MicroProse Software in Hunt Valley, Maryland where
he was instrumental in the establishment of that company’s
web site in 1995. He also developed a number of forecasting models
for the software industry that are still in use today. While with
Claritas Corporation, Carl consulted with Bank of America, Chase
Manhattan, Citi Bank, First Chicago and Wells Fargo. He also authored
a quarterly publication on financial service marketing research.
For the past five years he has been providing
sales and marketing consulting to both troubled and growth companies
– especially hi-tech companies specializing in software and
the Internet. Carl holds a BS in Marketing and an MBA from the
Pennsylvania State University.
